Meet the ketchup with no tomatoes, no chemicals — and a story that started with a scared mom and a sick kid.

How The Beet Lady Began

Karen Fitzpatrick

Founder, She-EO, Product Formulator


Origin Story...

Tomatoes betrayed us. So we found something better.

When my son Cullen became ill at the age of 12, his first symptom was a sensitivity to some of the foods he had always eaten and enjoyed. These food sensitivities caused reactions that meant he could no longer enjoy some of his favorite foods. While we worked to figure out what was causing his health issues, I had to get creative — finding alternatives that were still healthy, but that he could tolerate and actually enjoy.

I began adapting my own recipes to align with his health needs and created other nutrient-dense alternatives he could love just as much. My first creation was Beet Ketchup — beets replaced tomatoes once they were no longer an option for him. It was an instant hit! Beet Ketchup became his new go-to condiment and a staple in our household.

Beet Ketchup works as a dipping sauce, marinade, or topping for just about anything. It's made entirely from whole, organic foods — no powdered spices, no fillers, no chemicals, no artificial sweeteners. Just good, whole food from nature, which is what makes it such a healthy ketchup.  Cullen loves Beet Ketchup, and we know you will too!

As I perfected the recipe, Beet Ketchup evolved into The Beet Lady brand, which now also includes Beet Food Nutritional Therapy Blends.

 Cullen Age 12

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About Karen Fitzpatrick


Karen Fitzpatrick, CHHC, AADP — also known as The Beet Lady — is the creator of Organic Beet Ketchup, Beet Food Nutritional Therapy Blends, Life's Healthiest Whole Food Nutritional Therapy Blends and Purple Wing Therapy Blends.

Karen is a Board Certified Holistic Health Practitioner, Certified in Holistic Nutrition and Wellness Consulting, with concentrations in thyroid dysfunction, hormone imbalance, Lyme disease, and mold illness. As a Board Certified Health and Nutrition Practitioner, she holds several certifications in Holistic Health & Wellness, Holistic Nutrition, and Mold Health and Recovery. She is also Board Certified by the American Association of Drugless Practitioners. Her educational journey has equipped her with extensive knowledge in holistic nutrition, holistic health consulting, and preventive health.

After completing her first two certifications, Karen started The Beet Lady, followed by Life's Healthiest LLC and more recently Purple Wing Therapy, her holistic health businesses.

Drawing on her expertise and understanding of different dietary theories, she works with clients both domestically and around the world to help them make lasting lifestyle changes through diet, improved nutrition, and clean supplements — with a special emphasis on food therapy. She also created Life's Healthiest Whole Food Therapy blends, designed to detoxify the body, support healing, and bring the body back into balance through food.  Purple Wing Therapy is her latest company designed for individuals facing thyroid dysfunction.

Visit Karen's health websites: LifesHealthiest.com, TheBeetLady.com and PurpleWingTherapy.com for more information and to order products.

The Beet Lady and Purple Wing Therapy are a division of

Life's Healthiest, LLC.



The Beet Lady PRESS

                        

Edible Baja Arizona Magazine            February, 2017

 

Nine years ago, Karen Dame couldn’t have predicted that she would one day be known as The Beet Lady. Dame’s inspiration for her blossoming beet ketchup and marinara sauce business? Her son, Cullen.
In 2007, Cullen suddenly developed a severe illness that, among other things, left him unable to process many of the foods he had always eaten. As doctors and specialists attempted to pinpoint the culprit of Cullen’s acute sickness, Dame struggled to find foods that her son’s body wouldn’t reject. Dozens of digestive health books and four holistic nutrition certifications later, she came to one conclusion: nightshades were out. Produce such as bell peppers, tomatoes, and potatoes that Dame had been cooking with for years now made her son violently ill.
Dame began to re-create Cullen’s favorite foods in hopes that she might return to her son some of the normalcy he had so quickly lost. She began with ketchup and marinara sauce, two family staples, and started at the root: beets. “Beets are anti-inflammatory, high in vitamins A, B and C, rich in potassium, iron, folate, and manganese,” Dame said. Sweet, dense, and versatile, they also happen to be the perfect substitute for tomatoes.
Tomatoes aren’t the only thing missing from Dame’s ketchup and marinara sauce. The recipes call for coconut sugar in place of highly processed corn syrup, real onions and garlic rather than the more common dehydrated variety, and absolutely no “natural flavors.” (She lists “love” as the first ingredient in each of her products.)
As she learned more about holistic nutrition, joining communities on the Internet, Dame began to share her recipes with others who missed the simple pleasure of dipping a French fry in some good ketchup. “I’m very grateful to be able to share this with people who need it,” she said.

Sweet, dense, and versatile, beets are the perfect tomato substitute in foods like ketchup.

After years of tests and treatments, Cullen was diagnosed with Lyme disease and is now able to undergo disease-specific treatments—at a high cost. And so, Dame and her son packed up their and headed to the commercial kitchen at Mercado San Agustín hoping that The Beet Lady products might help to pay for Cullen’s expensive medical treatments. “Cullen is my business partner,” Dame said.
Thirteen months after starting The Beet Lady, Dame is amazed by how successful it’s been. While her original business plan was to sell directly to customers, Dame has been filling huge orders thanks to companies like One Stop Paleo Shop; she sells to more than 40 stores across the country. “I am of the philosophy that whatever opportunity comes my way I will never say no,” she said.
Still, the basis of The Beet Lady business model remains the same. Dame continues to hand-deliver her products to local customers to support their healing processes. “The business is coming full circle,” Dame said, “because Cullen inspired these recipes and now they’re helping to pay for his treatment.” That’s a beet everyone can tune to. 

Shelby Thompson is the online editor of Edible Baja Arizona.

 

 

Kelli Bliss Blogging My Way To Weight Loss              January, 2018

Kelli is a Well-Known Food Blogger

 

The Beet Lady



Founder of The Beet Lady Karen Fitzpatrick, concocted her recipe for organic beet ketchup for her son who suffers from food allergies and it out of love where she then broadened her product to much more than ketchup like marinara sauce!

I love beets not only are they healthy for they work perfectly in so many recipes soups, sandwiches and  even salads.

Beet Lady products are high in vitamins, minerals and antioxidants.

They are also  low in calories 
Organic
Vegetarian
Vegan 
Non GMO 
anti-inflammatory 

Beet Lady is free from

Night shades 
Dairy
Gluten
Soy
Nuts

I came across The Beet Lady products online and was quite interested in them being that they offer ketchup that is made from beets! 

Ketchup is the perfect topping for burgers, steak, eggs and so much more

I have never tried ketchup before that was made with I know one thing is that it sounded good

Karen was kind enough and provided me with samples of her unique products to review and here's what she sent!

Cranberry beet Ketchup:
I really loved the tart cranberries along with the sweetness from the beets it was the perfect combination of tart and sweet and made one delicious ketchup

Beet Root Facial Mask with probiotics: 

Did you know that beets help with and wrinkles along with blemishes and dark spots?

The Lacto-Fermented probiotic which is a lactic acid bacteria that controls the active ingredients while it helps heal the skin and improves cell renewal.
    
This facial mask was the best ever treatment I've tried it made my face feeling smooth along with a healthy looking natural glow

All you have to do with water, apply to face and neck let it wash your face and pat it dry for beautiful smooth soft supple skin!

Beet Marinara sauce:
This sauce was unlike any marinara sauce that I've tried before it was flavorful, offering the right amount of sweetness and was great on top of spaghetti squash and homemade meatballs! 

Beet ketchup:
I liked the overall flavor of the ketchups it offered just the right amount of sweetness from the beets and tang them the perfect condiment for sweet potato fries! 

Disclosure:

I received no compensation for this was provided with the above samples to review in exchange for my honest opinion which in fact are my own.

Posted by Kelli Bliss

                                       
 

The Great Plains Laboratory Newsletter                 2016

 
Nomato? No problem! Nightshades are a Nightmare for Some
By Heather Getz

You may be familiar with the recent trend in the world of special diets, especially those that eliminate nightshade plants, like the Autoimmune Protocol Diet or Autoimmune Paleo Diet, of "" food items. Several dedicated home and professional cooks have worked hard to produce marinara sauce, ketchup, and other typical food favorites that have no tomatoes and no peppers of any kind (sweet or hot). This has been such a great thing for those of us who've had to eliminate nightshades because our bodies have an irregular inflammatory response to them. For some it causes or worsens rheumatoid arthritis. For me and those like me, it causes an inflammatory skin response or eczema, and may irritate our gut lining as well. Those with multiple sclerosis from following a version of a and/or autoimmune diet that cuts out nightshades and other potentially inflammatory foods. A great example is Dr. Terry Wahls, who reversed the symptoms of her multiple sclerosis by following her own customized anti‐inflammatory diet, the Wahls Protocol. Anyone with an autoimmune condition of any kind or even disorders that may involve brain inflammation, like depression, should look at eating an anti‐inflammatory diet, eliminating common inflammatory foods, as well as those they specifically have an allergy or sensitivity to, determined through testingAfter having already gluten, dairy, processed foods, GMO's, and more, it was a truly sad day for me when I had to cut out nightshades. The nightshade family of plants includes tomatoes, peppers (sweet and hot), , white potatoes, eggplant, and even goji berries and gooseberries. No tomatoes? No peppers? Those had been staples in my diet for as long as I can remember! And they're so good for you! Would I ever be able to eat Italian or Mexican food again? What about Thai and Indian food? Eating out at restaurants has become nigh impossible, as anyone on these restrictive diets knows all too well. Luckily, I love to cook. I've had very much modify my cooking at home to try to create things that at least feel and taste inspired by those cuisines, especially when I for myself.

I'd been reading about "" sauce for some time, but just thought there's no way it would be a satisfying substitute for marinara, so why bother going to the trouble of making it? There are varying versions of the recipe, but the primary swap for tomatoes is a combo of beets and carrots (there's also a version that uses pumpkin). I found a pre‐made product online by The Beet Lady, and decided to order a bottle of it. It was expensive, but I have to say, I was beyond impressed. I doctored it up slightly, adding a bit more Italian seasoning, red wine vinegar, garlic, and olive oil, but I was very pleased with both the texture and taste of it with my organic, gluten‐free, brown rice and quinoa pasta (yes, I still eat some grains) and seasoned ground beef. I bet it would be great over some (zucchini noodles) too. Do be aware that most is pink or in than red, but I suggest eating it in a dimly lit room, and you won't really notice the difference. The Beet Lady's sauce was really good (she also makes a ketchup that kids are apparently raving about.)

 

Judy's Wellness Cafe Newsletter               December, 2015

A Few of My Favorite Things


Naughty or nice, for richer for poorer, grumpily or happilyit is fun to spread a little cheer during this season of giving.

Each year I try to simplify the gifts. Naturally, I like to focus on all things healthy!

What makes you laugh and giggle? What makes you sigh with contentment? What makes you feel all warm and cozy inside? What brings you peace? What is a real treat?

These are the questions I ask about each individual on my list.

Homemade gifts need not be just children. This year I made two photo albums for family members on Shutterfly.  I don’t know who might enjoy the albums more…I had the best time creating them! Creativity feeds the giver and the receiver.

The gift of time and attention is invaluable. Cooking a special holiday meal for someone, reading to an elderly parent, or the gift of tech support to those family members that lack the patience or capabilities….the list goes on.

Here is my annual list of a few of my favorite items/ideas:

This is an amazing new company with some of the safest and most effective skin care products on the market. I recently became a consultant because… true confessions…I am a lotion junky! Frankly, I was so relieved to make this discovery. has a list of 1500 toxic ingredients that they will never use in their products. Wow. Our skin is our largest organ, after all. They have makeup, skin care, shampoo, kids products, and a few items for men. A wonderfully healthy present for all on your list. Feel free to reach out to me if you have questions.

Beet Ketchup: Yup! Read my previous post about the amazing creator, The Beet Lady, and her delicious concoctions. Whether you need to avoid nightshades in your diet or you just want a new twist on a sauce, this is a fun gift for all the chefs on your list. It has been a delicious addition to many of my dishes.

Adult coloring books: ! This is an extremely meditative activity and it is taking the country by storm. Tap your inner child or just hunker down a bleak winter night and grab those colored pencils. No experience or talent required, only the wish to relax and detach.  some of my favorites, created by Tammi Hoerner!

Vitamin D: not the pill kind. Give the gift of outdoor time and fresh air. How about a gift certificate to an ice skating rink or ski resort, an invitation to hike in a nearby state park, or the promise of a picnic lunch on a warm and sunny day. Why not get rambunctious and outdoor games complete with hot chocolate. It is really the gift of connection, fun, and vitamin D. No technology required.

Honeysuckle Teahouse: the teahouse is closed for the they have a new online store. For the herb loving family member or the tea aficionado, they grow and process all of their teas and herbs. I go nuts there! 

Local artisans: I love Hillsborough Farmer’s Market! Not only do they have fresh produce, but they have fresh baked goods, jewelry, soap, , hand sewn aprons, knitted goods, decorative items, toys, and wooden furniture. Check in your area for markets where you can find one of a kind gifts for everyone.

Buddha Board: perfect for office or kitchen countertop and for all ages. It is inspired by the Zen idea of being in the moment and is the ultimate tool for learning to pull away and relax. All that is needed is a little water and then let your creative flow begin. You can also find these on Amazon.

If you can, try to do local, fresh, and sustainable. In the end….it is a gift to many.

Happy Holidays to all of my readers! I wish you time filled with laughter and spontaneity. I hope your holiday is meaningful, in whatever way that means to you. May joy be given and received in a spirit of peace and good health.  Author:  Judy Brown

 

IIN Health Coach News.                           November, 2024

Our Health Coach Feature series shares the inspiring stories of Integrative Nutrition Health Coaches who are cultivating positive health choices and educating others to live more wholesome lifestyles. Join us twice per month on the IIN Blog to read more about what brought our grads to IIN and what they’re up to now!

Karen Fitzpatrick-Dame is an Integrative Nutrition Health Coach, the founder of Life's Healthiest, LLC, and the owner of The Beet Lady. Karen struggled with the onset of menopause and chose to say no to the prescription medication she was handed and instead took a holistic route to finding better health. At the same time, her son became sick with Lyme disease and Mold illness. She began to read, study, and learn the ins and outs of what a diet can do to improve health conditions. Through this discovery and education, she is helping others make better choices in their diet and lifestyle. She then used the knowledge to develop The Beet Lady – a variety of beet food nutritional therapy blends and Beet Ketchup products to help increase health and performance while detoxing the body. You can find out more about Karen and her products at TheBeetLady.com and LifesHealthiest.com.

Q: What were you doing prior to enrolling at Integrative Nutrition?
A: I had just completed two certifications in wellness consulting and holistic nutrition when I started IIN. At that time, I was an at-home mom, raising my two children.

Q: What led you to explore the Health Coach Training Program?
A: I felt like I wanted more education and met someone who had graduated from IIN previously with a thriving health coaching business that I found intriguing.

Q: How has your life changed since becoming a Health Coach?
A: Since graduating, I have started two businesses, Healing Solutions Health, LLC, and The Beet Lady. I work one-on-one with clients, give talks, and run several Facebook groups for health, healing, and thyroid dysfunction. I also manufacture beet ketchup, beet marinara sauce, and beet superfood powders for individuals who are allergic to tomatoes, cannot have nightshades, or just love beets. My son has Lyme disease, and he developed food allergies as a result, which was the impetus for my having to create new recipes to replace foods he could no longer tolerate. Beet ketchup and beet marinara sauce were two staples in our household that later became The Beet Lady business. The Beet Lady is currently in 50 stores around the country with a large and growing direct-to-customer business through my websites.

Q: Which topics and modules were most beneficial for you?
A: It’s been a while since listening to these modules, as I graduated in 2011, but I would have to say probably those modules where we learned about how food has a direct effect on health.

Q: What does a typical day look like for you now?
A: Busy! I try to balance working with clients, contributing to my Facebook groups, and manufacturing and filling orders for both Healing Solutions Health and The Beet Lady, so my days are jam-packed, but I love every minute of it.

Q: What makes you and your practice unique?
A: Probably my holistic approach to health and healing. Teaching clients the value of quality food, how food directly affects health, how to shop, and especially how to read ingredient labels.

Q: How do you help your clients be successful? Is there a recent example that stands out for you?
A: I’d say that it would be through educating them and conveying the importance of liver and gut function as the foundation on which achieving good health must be built. I developed organic, non-GMO beet superfood powders for liver, bile, gallbladder, and kidney cleansing. All contain real fruits that offer their own health constituents. I teach my clients the importance of cleaning and detoxing the liver every single day, and there is no better way to do this than through eating beets.

Q: What do you love about your work?
A: I love that I have the skills to help people achieve better health by making healthier choices, which puts their body back in balance, which means they feel better.

Q: How have you seen the need for Health Coaches change over the years?
A: People need to be able to put their trust in someone other than their doctor to educate and guide them along their path to healing. Health Coaches do this well.

Q: What’s your tip for balancing your family, work, and personal wellness?
A: The best tip I can give is to be organized and pace yourself. I have a plan for each day. Every morning, I spend time in the Facebook groups answering questions and providing help for members. I divide the rest of my time between clients and running The Beet Lady business while caring for my son who has Lyme disease.

Q: Tell us your favorite way to wake up each day!
A: I live in the desert, so every day I look forward to sunshine and blue skies. I have my coffee, then go for a walk, all before devoting time on my business.

Published: June 8, 2024/Updated: November 6, 2024